WHY WAIT TILL YOUR BUSINESS IS FAILING TO CALL?

Why should you wait till your business is failing miserably before you ask for professional help?

When is the last time you had a day off, a family vacation, spent time with your children?

Why let your business shortcomings SHORT CUT your life with your wife and children?

When you decide to call for HELP, it may be too late!

Your family is gone, the creditors are hounding you, your home is in foreclosure and, your friends have abandoned you!

Why wait for all that to happen?

Call now and together we will build a sound plan of action to save your business BEFORE your business is gone and all your money is spent!

727-785-9554 Business Services of Tampa bay, LLC

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WHY DO YOU HAVE COMPETITION?

I think the reason we have competition is because we have come to accept the notion that we must have competition in what we do.

With the absorption of having competition all your marketing efforts are spent identifying to your clients who you think your competitors are and wasting your time, money and effort combating a perceived enemy and bringing your clients to your perceived competitors door step.

Stop driving your customers away!

By continuing to combat a perceived enemy and not spending all your effort on promoting your attributes and how your client will benefit from your services, you firmly plant your adversaries in the minds of your clients. Is that a waste of time, money and efforts or what?

Consider the fact that each of us is unique in this universe. There is no one else like us-no one!
Others may do what you do (example Florist) but no one can perform as you do. No one thinks as you do. No one will arrange the flowers as you do-to create an arrangement with those flowers sending a message that only you can give. No one has your skill set to perform as you do.

There has been only one Einstein, one Elvis, one JFK, and one Nixon.

And so it is with you!

And so it is with your business.

Since your business is an extension of you is it not also unique in this universe?

I started a jewelry business and grew it to an international jewelry business never having the money to operate it the way I wanted to. Given the restrictions as I had, did I have competition in the jewelry business?

Let us say that there were many companies doing what my company did, buy and sell jewelry to customers that we shared and in some cases sold the same jewelry. How could I survive for 27 years against larger companies who had more money than me?

Never ignore your adversaries rather study them and their operation so that you will validate just how different you are and conduct your marketing strategy accordingly. By concentrating on and promoting your attributes, your abilities, you therefore have no competition.

Adjust your business plan of action to include and emphasize your strengths ignoring any mention of your adversaries. Study what they do and gauge that against what it is that you do. Concentrate on the benefits your clients will receive from your company in all your messaging. Do not engage your adversaries rather boast of your qualities and benefits to your client for doing business with you.

Concentrate on your qualities and differences that you or your company have and adjust your marketing strategies to support those differences and your clients will see you as you are.

Paint the portrait of success in each and every message that you give. Your clients will see you and only you in your message. For your clients, there is no one else, just you!

So with this in mind, do you have competition?

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The Survival Power Tool Kit (excerpt)

The Survivor Power Tool Kit including:
the MOTIVATIONAL POWER TOOLS associated with the Survivor Power Tool Kit.

The Motivational power tool of Choice.

The motivational power of choice has been given to you by your creator. You alone must decide your path to destiny, no one else! The choices made for your journey towards your destiny are yours alone to embrace! No one else shall share in your choices to destiny. This, you must navigate alone! Intuitively, this is your complete responsibility shared by you alone!

Like the mighty river, nothing must encumber or deter your choices to your destiny! You have the power to change your course in life at will and, ultimately you must reach your destiny. The choices that you make are completely your responsibility! Should one encounter obstacles in one’s way, simply choose to go around or eliminate the obstacles.

The Motivational Power tool of Visualization.

How fortunate we are that we can see in our mind’s eye the exact person we want to be-the choices we want to assume. We clearly see this mental picture of ourselves as we want ourselves to be-powerful! With this power tool we can see ourselves successfully navigating towards our destiny. We can see ourselves creatively living our life as we intend our life to be without outside interferences. We have the power to be whatever we desire by simply cleansing our murky waters and visualizing ourselves in that space and time

The Motivational power tool of Affirmations.

This tool helps us to be the person we visualize ourselves as being. We see ourselves achieving our successes by positive affirmations in the present as if we actually were in the future. By seeing our future in the present, we are the person in the future-we are experiencing the future NOW. The result is that nothing can get in your way of achieving your success because you are successful. You are today, the successful fireman that you see yourself being.
I.e. you see yourself as a very successful salesperson or stock broker. With the power of Affirmations, you are that successful person today by reinforcing the positives about yourself. I.e. I am the successful salesperson. I am the successful stock broker. “You are successful now, today”.

The Motivational Motivational power tool of Reinforcement.

By reinforcing the positives about yourself, this tool will help you to shed self doubt that may muddy your waters and interfere with your visualization and navigation towards your destiny by supporting and strengthening your choices. It is not enough to know that you perform well at specific tasks-you must reaffirm your performances in a positive way-supporting yourself- that is most important. This power tool will help you to have and keep a clear understanding of who you are at all times and help one focus on their navigation to destiny.

Just who are you? What makes you tick? How do you differ from the next person-your values, your debt of understanding, your compassion for others, and your love for mankind, your skill level?

Have a talk with yourself and reinforce these positives in yourself so that others may see them and want to share them with you.

The Motivational power tool of Change.

We all resist change yet, we cater to what is new. Is new not change or different?
People fear change because they fear being removed from their comfort zone as a result of change. There is something about that comfort zone that does not resonate well with me. Why must one be in comfort? I see change as a challenge-a challenge to learn new things-an opportunity to be creative, get involved in something different-take chances otherwise not assumed-an opportunity to share with mankind that which you have not shared before. Change as a power tool is empowering. When one can use change to establish something new and different, out of the norm will result a positive empowering force to help navigate your destiny and share with mankind.

The Motivational power tool of Self Trust.

We must trust in ourselves-our desires, our thoughts, our plans, our future, our objectives. We must realize that we are unique in this world-that we share our thoughts and realizations with no one.
We are as unique as the universe-How empowering is that?
That said how is it that others have such self doubt? That they must follow the ideals of others and adopt those ideals as their own? We need not plagiarize others to live our life. We need not live a life that is not uniquely ours to live.
We have the power tool of self trust to keep us flowing smoothly like the mighty river, towards our destiny. With this power tool we are encouraged to keep steadfast in our thoughts and spirit towards our destiny. We have trust in ourselves that our current and flow towards our destiny is unique and ours only to accomplish.

The Motivational power tool of Goal Setting.

Because of our vision, we have the ability to choose our direction in life. We will arrive at our destiny-how we get there is our choice alone.
By setting objectives for ourselves, overcoming the obstacles in our way and, ultimately reaching those objectives-we exemplify the power tool of goal setting. It can be accomplished by using the Tool Kit provided to us at inception.
By setting objectives for ourselves, our accomplishments in life will exemplify and help mankind in their quest towards their destiny.

The Motivational power tool of Commitment.

Without commitment to yourself and your peers, there is no guidance towards your destiny. Like a ship without a compass, a ship will flounder, going in circles, never reaching its destination-it has no purpose. A firm commitment is imperative for you to reach your destiny and enjoy the life that you have chosen.

The Motivational power tool of Self Discipline.

Intuitively we understand that we must ‘go it alone’. Ultimately, there is no one who will hold our hand, guide us through the dark places, or be with us in our most desperate need. As we are so uniquely created, we must accept that we are whole and self serving. WE NEED NO ONE. We can and will fend for ourselves, make our own decisions, plan for our future, live the life that we choose!
We are empowered with the Power Tool of Self Discipline.
We do not require another to navigate our waters to our destiny. Nor, do we welcome the ideals of others to charter our course to our destiny. Our destiny is ours’-no other shall be allowed to challenge our choices! We are steadfast and on course to our life of choice and destiny.

The Motivational power tool of Discovery.

As we navigate our mighty river towards our destiny, we are forever in the process of learning new and beautiful discoveries. Opportunities presenting themselves so that we may delight in the new, the different challenges in our way so that we may discover perhaps better and more efficient ways to navigate towards our destiny.

There are no secrets in this world it’s simply a matter of discovery.

The Motivational power tool of Courage.

Perhaps the most important tool we possess, the power tool of courage. It is this tool that complements all the other power tools. It is this tool that fuels and drives the other power tools for success.
With this tool you will find and experience within yourself the action, guts, nerve and, deep drive to make it all happen for you. You may experience fear on your journey to destiny but with the power tool of courage you will face danger courageously; difficult times will be less of a burden, you will not be overcome with indecision, you will remain steadfast not allowing yourself to be deflected or run off course. With this power tool of courage, you have the ability and determination to face danger and overcome it.

Ultimately, you will reach your destiny, courageously!

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LEARN TO FLY SOLO!

Learn to Fly Solo
by Nicholas R. De Stefano

I discovered from within that I could be the person I choose to be. However, in order to accomplish that, I had to have complete faith and trust in myself, my instincts, my thoughts, objectives and most of all, courage to make it all happen.

I also realized that when others want to help you, they cannot know your innermost desires. They are very subjective with their offer of assistance, and oftentimes their advice has no bearing on your intended outcome.

Sometimes, a friend’s advice can often be quite good. But if you have to rely upon the help of others to move forward, and that help doesn’t come, then you can’t move forward. The best guarantee to moving forward is learning to fly solo.

Once you learn to fly solo, you can truly pursue your dreams without any inhibitions. There will still be obstacles. In everything we do, there are always obstacles. But achieving your dreams isn’t about encountering obstacles; it’s about overcoming them.

In my work with others, I have found that one of the main elements holding people back from pursuing their dreams, their hopes and their wants is that they haven’t clearly defined their goals. They don’t even know what it is they want. And the reason they don’t know what they want is that they don’t really know who they are. More specifically, they haven’t realized their special value in this world.
You have value. No one in this world can do what you do. To admit that is neither bragging, nor is it a put down of others. It’s just a simple statement of fact. Others may, and can, do something similar to what you do, but no one else is you.

I learned what my value was during a crucial period seventeen years ago. Until then, I had always been independent, always relied mostly on myself, and that was true for as long as I could remember. According to my parents, when I was two, my mother used to put me in a harness and tie me to the fence, a common practice back then; it made it easier for parents to keep an eye on their children. Problem was, I always managed to find a way out of the harness.

When I was ten years old, I started my own neighborhood bicycle repair business as well as a shoe shining business. Soon after, I worked at a local gas station part time and picked up other various jobs over the years. Eventually, I dropped out of high school and joined the army. I wanted to go to Japan, but instead I was stationed in France where I finished the requirements for my GED and met my wife.

So I was always independent, but it was seventeen years ago that I really realized that about myself. I was diagnosed with prostate cancer. I underwent a radical prostatectomy, and the recovery took almost two years. As if that wasn’t enough, I was also going through a divorce. My wife at the time stayed with me for a year, until the worst of the cancer and recovery was over, before we finally separated. But during those two years, I went through a grueling process of self-discovery.

I found it necessary to question my very existence and being. I questioned survival itself and its importance in our world. I asked myself an array of questions to get at the essence of who I am. I looked into past experiences, going back as far as I could, and whenever I started to feel uncomfortable, I knew I was hitting on something I needed to fully examine.

I bore to my essence and understood why I was so independent. And I also learned why so many other people are not independent. And I also learned that my unique value to this world could be to help others become more independent themselves.

In order to help others become independent, the first thing I did was write a book, Who Sleeps in Your Skin? The book is all about teaching others to be steadfast in their convictions while focusing on the positives in their life so that they can be more independent and achieve their goals. Ultimately, it’s about knowing yourself, understanding yourself, liking and disliking yourself, all so you can live a life without limitations.

So the first element to pursuing your dreams is knowing what they are, which requires knowing who you are, your value. But this is where many people run into the second element preventing them from achieving their dreams: they lack the confidence and courage to pursue them.

There’s so much of each of us that’s not really us but rather the influence of other people, usually negative, oftentimes well-intentioned. Most of it stems back to childhood. Without realizing it, we often instill in our children fear, guilt, confusion, uncertainty and dependence by overcorrecting, misjudging, overstating and disallowing the creative exploration of a child. And that haunts the child and haunts us later in life.

Whenever I ask a client what’s holding him back, it’s usually something that happened to him when he was a child, something he was scolded for or made to feel guilty about. But when that client can examine that past incident through lens of the present, he can break free its negative power.

But understanding the problem is just the beginning. Much of the real work towards building a more confident, more independent, self comes after the understanding. And that is a lifelong process that involves various survival power tools, including commitment, self-discipline and, most of all, courage.

After I got out of the army, I launched into an almost indescribable series of jobs—fourteen of them over twelve years. I did everything from sales for Fuller Brushes to a staff manager at Prudential. Along the way, I also got my college degree in three years at Bryant University. Successful as I was in my work, though, I just didn’t like what I was doing. I was too independent to be subordinate to others.

So I decided to start my own business. It was a risky decision. My life was in a shambles at the time. I was in the midst of a divorce, and I faced a future of uncertainty with no money and a large amount of debt.

But I didn’t focus on the negatives. I focused on the positives of what I was about to do, and the strongest positive I had was my confidence in myself. No matter what you’re trying to accomplish, you do have positives that you can focus on that will help you achieve your dreams.

Another key tool in the process of change is learning to recognize the wisdom of others. My business was in international costume jewelry, and while I encountered many hardships over my twenty-seven years in the business, I also reaped many rewards, and not all of them financial. I got to travel all over the world and share experiences with people of many different cultures.

I learned that all of us share the common bonds of love and compassion. I learned that we all share the same values in life and family, and I learned that regardless of our cultural differences, we really are one.

I also learned to appreciate another human being for who he or she is. I learned how to acknowledge that person’s value and contributions to mankind.

The process also includes change. People tend to fear change because they fear being removed from their comfort zone. But change is a challenge to learn new things, an opportunity to be creative, to get involved in something different. Change is good, positive, stimulating and necessary for our wellbeing, so in actuality, we shouldn’t fear change. Rather, what we ought to fear is not changing.

The entire process also involves failures. In fact, our entire lives involve failures, but I’ve never liked the word “failure.” I prefer to call them learning experiences. Without making errors, how can we learn?

Failure is an idea that when applied to humans means the opposite of success, and failure is interpreted as a negative, usually applied to a specific goal. But to say someone failed is to assume you know that person’s ultimate destiny. For instance, I was let go from many jobs, and that would suggest that I failed. But because I was let go from those jobs, I eventually started my own business, which afforded me many forms of success—financial, mental, emotional, and cultural.

The point is that we are always on our path, even when it feels like we’re not. We each have an origin and a destiny, and for the longest time we may not know what that destiny is. In order to cope with, and survive, my recovery from cancer, I adopted the idea of examining my life, something Socrates told us long ago we needed to do. As a result, I ended up with this entire new life of helping others shape their own futures.

But before you can create your future, you must live in the present. And before you live in the present, you must edit your past, examining all those things that prevent you from moving forward.

My new life, new direction, didn’t happen all at once. I eventually came to appreciate my skills, my creativity, and my keen understanding of the behavior of others. And I honed my ability to communicate with others. I learned to be hard or soft, depending on what was called for, skillful and kind. In most major ways, I’m really no different from anybody else. I’m able to help people in a unique way; that’s my gift, and I use it every day. Anytime I can help someone, I do. And usually my help leads people to realize what their gift is, and how they can use it to benefit us all.

Nicholas R. De Stefano has a BSBA from Bryant University with a major in Management and a minor in Economics. He has over forty-four years of experience in marketing and sales, and for twenty-seven years he owned a very successful international jewelry distribution business. Currently living in Florida, Nick is a marketing and business expert. He is also a business coach and consultant specializing in helping others overcome personal obstacles to achieve the careers, and lives, they dream of. His book, Who Sleeps In Your Skin?, and more information about Nick, is available at http://www.bizotb.com and http://www.wsiys.com.

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The Survival Power Tool Kit

Would you agree that all animals on this earth have one thing in common-the instinct for survival? And, since animals do not think, using only their instinct, they never falter in survival.

Would you also agree that because of your instinct to survive is so compelling we sometimes allow ill-conceived ideas to push us into making wrong choices? An example of this is the criminal who chooses to steal food because he has an empty belly and without food he will die.

If you could harness and understand your instinct to survive and always make the right choices for your survival, would that work for you?

How about if you always had at your disposal your personal Survival Power Tool Kit for you to use whenever needed? The Survival Power Tool Kit is loaded with your personal communiqué, never to error, always the perfect choice tool kit! Is that something you would value and use always for survival?

How do you get your Survival Power Tool Kit?

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SUPPORTING THE WEAK

If you don’t support the weak, the weak will over burden the strong rendering them unsupported and leaning towards failure

Supporting the weak shows the enduring strength of the strong for self preservation

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BRANDING

Branding a product, company, city or an idea is not a mere slogan or saying. Branding must capture the essence and style of the BRAND; what the Brand stands for, what a recipient will receive from the brand and at the same time give a visual, sound and sight of what is branded.

BRANDING must give VALUE!

Essentially, when one sees a logo hears a sound or sees the capture of art as representation of the BRAND that is BRANDING!

Branding is not one thing to describe an area, place, a company or a thing. Branding is a sequence of and a compilation of all that will encompass what it will brand.

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