Shouldn’t there be a reason to make a cold call whether in person or on the phone? Must it be a real purpose designed not to offend the recipient of your offer? Or does it really matter?
I think the purpose of the cold call should be validated in your opening twelve seconds as to the benefit the person called upon will receive from your invitation and perhaps you interrupting their day.
Why will they do business with you?
If you can answer that question and relay the answer to them in the first twelve seconds of conversation, you have not interrupted their day you have added value to their day!
So, is cold calling dead?
Depends on your intention and message, doesn’t it?