Branding a product, company, city or an idea is not a mere slogan or saying. Branding must capture the essence and style of the BRAND; what the Brand stands for, what a recipient will receive from the brand and at the same time give a visual, sound and sight of what is branded.
BRANDING must give VALUE!
Essentially, when one sees a logo hears a sound or sees the capture of art as representation of the BRAND that is BRANDING!
Branding is not one thing to describe an area, place, a company or a thing. Branding is a sequence of and a compilation of all that will encompass what it will brand.