I think the reason we have competition is because we have come to accept the notion that we must have competition in what we do.
With the absorption of having competition all your marketing efforts are spent identifying to your clients who you think your competitors are and wasting your time, money and effort combating a perceived enemy and bringing your clients to your perceived competitors door step.
Stop driving your customers away!
By continuing to combat a perceived enemy and not spending all your effort on promoting your attributes and how your client will benefit from your services, you firmly plant your adversaries in the minds of your clients. Is that a waste of time, money and efforts or what?
Consider the fact that each of us is unique in this universe. There is no one else like us-no one!
Others may do what you do (example Florist) but no one can perform as you do. No one thinks as you do. No one will arrange the flowers as you do-to create an arrangement with those flowers sending a message that only you can give. No one has your skill set to perform as you do.
There has been only one Einstein, one Elvis, one JFK, and one Nixon.
And so it is with you!
And so it is with your business.
Since your business is an extension of you is it not also unique in this universe?
I started a jewelry business and grew it to an international jewelry business never having the money to operate it the way I wanted to. Given the restrictions as I had, did I have competition in the jewelry business?
Let us say that there were many companies doing what my company did, buy and sell jewelry to customers that we shared and in some cases sold the same jewelry. How could I survive for 27 years against larger companies who had more money than me?
Never ignore your adversaries rather study them and their operation so that you will validate just how different you are and conduct your marketing strategy accordingly. By concentrating on and promoting your attributes, your abilities, you therefore have no competition.
Adjust your business plan of action to include and emphasize your strengths ignoring any mention of your adversaries. Study what they do and gauge that against what it is that you do. Concentrate on the benefits your clients will receive from your company in all your messaging. Do not engage your adversaries rather boast of your qualities and benefits to your client for doing business with you.
Concentrate on your qualities and differences that you or your company have and adjust your marketing strategies to support those differences and your clients will see you as you are.
Paint the portrait of success in each and every message that you give. Your clients will see you and only you in your message. For your clients, there is no one else, just you!
So with this in mind, do you have competition?